David “Mac” Macmaster co-founded the Wisconsin Nicotine Treatment Integration Project (WiNTiP) with Dr. Eric Heiligenstein in 2008. Ever since, WiNTiP has advocated for the integration of tobacco treatment in Wisconsin behavioral health services. Mac has been in recovery from nicotine and alcohol for more than 60 years, and has also been in the addiction recovery field for half a century. To read more about Mac’s illustrious career from the eyes of experts in the field, click here.
Below are resources from and about Mac:
- MANUALS:
- VIDEOS:
- Tobacco Integration In Addiction Treatment Services
- Mac on Tobac: An Addiction Recovery Breakthrough
-
Bouzeau Cigaretti Promotes Tobacco (satire)
- View more videos featuring people who quit and other experts here.
- WEBINARS:
- Webinar Recording: Wisconsin Voices for Recovery, with Montee Ball, Jessica Geschke, and guest David “Mac” Macmaster
- Webinar by Tony Klein, MPA, NCACII, Manager of Outpatient Services, Rochester Regional Health, Brighton, NY. Webinar Recording: Recovery-Oriented Tobacco Interventions in Addiction Services
- Tony’s webinar slides; Mac’s webinar slides
- Pioneers from New York and Wisconsin share best practices on how to integrate tobacco treatment into behavioral health care
- More WINTIP webinars
- POSTERS & ESSAYS:
- Managing Anger and Other Emotions
- Exposed – Addiction Treatment and Tobacco, by Mac
- Tobacco Victims’ Lament, by Mac
- 2022 poster, Tobacco Use Disorder Excluded from Substance Use Disorders for Nearly Half a Century
- 2019 poster, The Case for Integrating Treatment of Tobacco Use Disorder in the Treatment of Other Substance Use and Mental Health Disorders
- 1980 essay, Competing Concepts of Chemical Dependency
- A Career in Addiction Services
- WINTIP ADVOCACY HISTORY
- A TIME TO LEAD – Second Edition: The Case for Integrating the Treatment of Tobacco Use Disorder in the Treatment of Other Substance Use and Mental Health Disorders. The purpose of this document is to bring to light the urgent need to integrate evidence-based treatment of Tobacco Use Disorder (TUD) into the protocols for treating substance use and mental health disorders in the United States.

Two public health advocates and great friends, Jim Wrich and David “Mac” Macmaster, celebrated a combined 118 years of living tobacco-free. Wrich quit tobacco use 55 years ago and Mac 63 years ago.
Wrich is the primary author of “A Time to Lead,” a document calling for the integration of nicotine treatment into addiction-recovery treatment. Mac retired after serving for years as co-founder of the Wisconsin Nicotine Treatment Integration Project (WiNTiP) and its managing consultant. Mac was a driving force to augment “Chapter 75” rules to include tobacco treatment in addiction recovery.
“To be 118 years tobacco-free? That’s incredible,” said UW-CTRI Director Dr. Hasmeena Kathuria. “To systematically change treatment to help others become tobacco free, what a legacy. Congratulations, Jim and Mac!”