UW-CTRI Overview

UW-CTRI staff gather to celebrate the 30th anniversary

In April 2022, the University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) celebrated 30 years of helping people quit tobacco use.

Dr. Michael Fiore and Dr. Tim Baker
Founders Dr. Michael Fiore and Dr. Tim Baker

Founded by Drs. Michael Fiore and Timothy Baker, UW-CTRI is nationally recognized for its ground-breaking tobacco research and its commitment to translating those research findings into practice. Read their Perspective piece on the first 30 years by clicking here. UW-CTRI conducts tobacco research at its offices in both Madison and Milwaukee, as well as in healthcare clinics throughout Wisconsin and beyond. In addition to studying ways to improve our understanding of tobacco dependence and to disseminate effective treatments, UW-CTRI has also examined how to improve the effectiveness of community, state and national policy responses to tobacco addiction. The overall goal of UW-CTRI’s collective work is to reduce the physical, emotional, and financial consequences of smoking and to eliminate all tobacco product use.

UW-CTRI’s staff of more than 50 colleagues is funded via an annual portfolio of about $9 million, most of which is secured via competitive NIH grants. In addition, the UW-CTRI Fund, managed by the UW Foundation, houses approximately $6 million in reserve funds—including three UW-CTRI Professorships.

One distinguishing element of the Center is its Outreach Program, established in 2001. The UW-CTRI Outreach Program, part of a comprehensive, statewide Wisconsin Tobacco Control Program, includes the Wisconsin Tobacco Quit Line. The Quit Line offers free coaching and medicine to anyone with a Wisconsin area code who wants to quit tobacco 24/7. The Outreach Program also features UW-CTRI Regional Outreach Specialists, who have provided free training and technical assistance to virtually every healthcare system and insurer—as well as thousands of clinics and dozens of hospitals—across Wisconsin. The Outreach Program is supported by the Wisconsin Department of Health Services.

Over the last 30 years, UW-CTRI has:

UW-CTRI helps people quit tobacco use

Some of the Center’s top achievements include:

UW-CTRI is committed to diversity, equity, inclusivity, and racial justice

UW-CTRI Biostatistical Analyst Deejay Zwaga announced she has been accepted into medical school and thanked UW-CTRI for the opportunity. 
UW-CTRI Biostatistical Analyst Deejay Zwaga announced she has been accepted into medical school and thanked UW-CTRI for the opportunity.

Diversity is a source of strength, creativity, and innovation for UW–Madison, including UW-CTRI. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. UW-CTRI is committed to addressing the profound inequities in tobacco use and its resultant harms.

For information on how UW-CTRI addresses tobacco disparities, click here.

For more history on UW-CTRI, visit: