University of Wisconsin–Madison

UW-CTRI Overview

In 2017, the University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) reached 25 years of helping smokers to quit. UW-CTRI is nationally recognized for its ground-breaking tobacco research that is translated into tobacco treatment. UW-CTRI conducts tobacco research not just in its own labs in Madison and Milwaukee, but also in healthcare clinics throughout Wisconsin. Beyond studying ways to improve treatments, other studies at UW-CTRI are looking at how we can improve the effectiveness of community, state and national responses to reduce the emotional, physical, and financial consequences of smoking. For a list of published research, click here.

UW-CTRI also provides services to thousands of Wisconsin residents through the Wisconsin Tobacco Quit Line, which offers free coaching to anyone anywhere in Wisconsin 24/7, supported by the Wisconsin Department of Health Services. Since the launch of UW-CTRI’s Outreach Program in 2001 as part of a comprehensive, statewide tobacco control program, UW-CTRI outreach specialists have worked with virtually every health-care system and insurer – as well as thousands of clinics and dozens of hospitals across Wisconsin.

UW-CTRI has:

  • Published more than 300 research articles.
  • Helped more than 200,000 smokers to quit. In 2015, UW-CTRI provided counseling or treatment directly to about 12,000 people via research studies and the Wisconsin Tobacco Quit Line.
  • Generated more than $100 million in grant funding.
  • Become a go-to source for journalists.
  • Created the No. 1 Web site for tobacco research listed on Google.
  • Changed the way health-care systems approach tobacco treatment.

Some of the Center’s top achievements include: