Paper: Fear-based Messages Motivate Older Smokers to Consider Quitting
Studies have long shown that the No. 1 driver of human action is fear, and that theory held true with motivating older smokers to quit, according to a new UW-CTRI research paper published in Geriatric Nursing. Lead author and UW-CTRI Researcher Dr. Adrienne Johnson and her team surveyed 820 adults (ages 50-80) online. The participants …