ALA Report Highlights UW-CTRI’s Medicaid Covers It Campaign

A new report from the national American Lung Association looked at 5 states’ approaches to promoting tobacco cessation benefits for Medicaid enrollees, including Wisconsin’s. The report, entitled “Approaches to Promoting Medicaid Tobacco Cessation Coverage: Promising Practices and Lessons Learned,” serves as a handbook on promoting tobacco cessation to Medicaid recipients.

UW-CTRI partnered with the Wisconsin Department of Health Services and the Wisconsin Medicaid Program to develop the Medicaid Covers It campaign targeted at health care providers and Medicaid enrollees.

The report’s section on Wisconsin highlighted UW-CTRI’s role in the campaign and its results.