Interested parties are people who are invested in the implementation or effects of a tobacco treatment program or play important roles in the success of the program—including health system leadership, implementation and clinical care teams, and patients. The needs and interests of these parties should be represented throughout the tobacco treatment planning and implementation processes. Conducting needs assessments and focus groups with oncology care teams and patient populations can help you design and adapt your program.
Who to Engage
Representatives or team members from every level of the organization and the community served should be involved in program implementation. See the program planning tool for information about roles varied team members may play in your program. This will increase the likelihood that tobacco treatment will be prioritized and successfully implemented.
To get a sense of the breadth of interested parties who may be involved in implementation teams launching a tobacco treatment program, see the list of roles involved in establishing eReferral to a state tobacco quitline in this quitline eReferral guide.
Engaging representatives of underserved populations and community partners in program design and promotion may also enhance your program’s impact in particular communities. This can help enhance health equity. See the Health Equity module for more information.
How to Engage Them
Implementation and Clinical Care Teams
It is important that a foundation for treating tobacco use is established and becomes a priority among all staff. Staff who feel motivated, supported, and adequately trained will enhance tobacco treatment programs.
Patient and Patient Representatives
Engaging patients diagnosed with cancer in tobacco treatment can be challenging due to many factors, including stigma, fatalism, and stress. The following strategies can help enhance patient engagement and satisfaction with treatment.