22nd Century Group, Inc., which has permission from the FDA to market very-low nicotine cigarettes (VLNs) with reduced exposure claims, announced major updates to its Pinnacle line of products, including Pinnacle VLN Gold cigarettes and Pinnacle Menthol VLN cigarettes which will be sold at approximately 1,700 stores across 27 states. Sales to customers are expected to begin in late summer and early fall of 2025, with stocking orders in advance, as state approvals are secured. The company is also planning a moist snuff product.
According to the CDC, research has shown that people who switch from smoking regular cigarettes to smoking VLNs tend to smoke less, and many eventually quit smoking altogether.