Christopher Hollenback is the communications director at UW-CTRI. He is an expert in social media marketing, and has presented on the topic to researchers across the globe. He directs UW-CTRI’s communications vehicles, including the UW-CTRI Website, which has been ranked #1 in the world by Google in searches for keywords “tobacco research” and “quit line.” He has worked for organizations such as HospiceCare, American Family Insurance, the Green Bay Packers, and San Francisco 49ers. He has contributed to AARP Bulletin—the publication with the highest circulation in the nation—as well as Packers.com and ESPN The Magazine. He was the communications director for a nonprofit in San Francisco serving people with developmental disabilities, where he started a literacy program. He is a published novelist. He graduated from the University of Wisconsin with degrees in journalism and political science.