UW-CTRI collaborates with community groups, social media platforms, and journalists from diverse communities to reach out to tobacco users and invite them to participate in our programs or take advantage of free cessation services. Here are some examples.
The QUITS Study news conferences (above) in downtown Milwaukee and in Madison led to a diverse group of 2200 volunteers for the study.
The Quit Line Disparities Study has run ads on social media and TV statewide—but specifically in areas often targeted by Big Tobacco.
UW-CTRI has also advertised on Facebook for low-income populations and on Instagram for teens who vape.
UW-CTRI’s Dr. Danielle McCarthy collaborated on a letter to the editor with two partners—Lorraine Lathen (right) of the Wisconsin African American Tobacco Prevention Network and Edgar Mendez (left) of the Wisconsin Tobacco Prevention and Poverty Network—titled, Tobacco: a Dual Risk to Black Lives.
The ZIP Code Project created ads on billboards in low-income communities in Milwaukee and hired people from the community to reach out to residents door-to-door and at special events. UW-CTRI has collaborated with community health centers, churches, barbershops, media outlets, and other groups to reach at-risk communities.
UW-CTRI partnered with the state to develop the Medicaid Covers It campaign to reach out to Medicaid/BadgerCare members to make sure they knew about covered resources available to help them quit tobacco use.